In a recent conversation, Bond Emeruwa suggested that, in these tough times in Nollywood, some filmmakers might be returning to television production as an alternative. I jumped at Eke Ume‘s invitation to observe the set of Crossed Roads. Ume, production manager and associate producer of the program, has a long career straddling both TV and film production. When I visited the set, Ume and the crew were shooting for the upcoming fourth season of Crossed Roads. At the center of the scenes for the day was celebrity actress Kate Henshaw. who has accrued her fame from her work in Nollywood films. In fact, after asking around a bit, it became evident that nearly all the crew, from DP to boom operator, have worked in both video film and television.
The schedule was tight, and the crew worked professionally and efficiently to shoot twenty six episodes (half a season) in a matter of fifteen working days. Ume tells me that, when he shoots for TV, he is most concerned with conveying a compelling story, rich characters, and enthralling dialogue. When he works on film, he has more freedom to capture the camera movements and physical action that entice viewers. Financing of TV production is also virtually all from private investment, whereas films have more avenues for formal loans and alternative financing. This means financing for TV is harder, and since media outlets rarely fund production, the executive producer is left to absorb the financial risks. In the case of Crossed Roads, all the funding comes from Golden Pyramid, a private studio headed by Emeka Ossai (CEO). Besides acting as executive producer and producer for the program, Ossai also plays the lead role, a character named Vaugh. Crossed Roads will be aired on TVC, DSTV, and Africa Magic.
It is acknowledged often and widely that Nollywood videos bare a close relation to serialized television programming. Films are almost always split into part one and two, and the door is never closed on the possibility of producing a sequel if a film proves successful. The aesthetics of melodrama and the heavy reliance on dialogue as a vehicle of narrative development implies a consonance between video film and soap opera formats. And finally, the two mediums use the camera in a similar fashion. Shots are often stationary, and the use of close ups is intended to enhance the emotive impact of the dialogue. Alessandro Jedlowski might remind us, furthermore, that TV and Nollywood are both highly accessible, widely distributed (portable), and “communal in [their] modes of exhibition” (“Small Screen Cinema” 439), and that “Nollywood produces something that is located in between cinema and television” (ibid. 432). Jedlowski goes on to suggest that Nollywood’s recombination of cinema and television has engendered a “remediated” form he describes as “small screen cinema” (ibid. 439).
Beyond these aesthetic traits, we might also look to the specific history of television and film in Nigeria. In his essay “From Folk Opera to Soap Opera,” Wole Ogundele describes the evolution, or we might say the “remediation,” of Yoruba traveling theater into film, television, and later video film. He describes television as “a strong alternative and parallel medium that dramatists like Ogunde and Duro Ladipo used alternatively or in combination [with stage performance and film] (in Haynes 2000, p. 95). Indeed, we know that, in the earliest years of video film, those filmmakers who had formal training, like Tunde Kelani, were those who had worked for Nigerian Television Authority.
From Ken Saro-Wiwa’s Basi and Company to other popular television serials like New Masquerade, and The Village Headmaster, the medium of television has always existed as an important parallel medium alongside video film (see Haynes’s “What Is to Be Done?”  and Adesokan’s“The Idea of Nigerian Cinema” ). And the line between video and television has only grown more porous since the advent of M-Net’s Africa Magic satellite TV channels. (However, one must keep in mind that DSTV has only some 5 million subscribers in Nigeria, a nation of over 150 million.) I wonder if we should still think of television and video film as parallel media, or as two industries constantly at a crossroads with on another.